One Times Square Set to Open as a Hub for Immersive Entertainment, Celebrations, and Public Experiences

One Times Square, the focal point of the Times Square New Year’s Eve Celebration and home of the New Year's Eve Ball, is set to open its doors as a new hub for immersive entertainment and celebrations.

Originally built as the headquarters for the New York Times, the 121-year-old building will offer visitors a new way to experience one of the world’s most renowned locations. The building will continue to host New Year’s Eve celebrations and house the New Year’s Eve Ball as it enters its next chapter.

Following a $500 million redevelopment, the historic building in the heart of Times Square will feature a range of exciting attractions, designed to engage visitors throughout the year. These experiences will establish One Times Square as a year-round hub for experiential entertainment, celebrations, and new traditions in the heart of New York City.

Times Travel & Viewing Deck

Times Travel will transport visitors through the history of Times Square. Throughout this multi-sensory, experiential journey, guests will “time-travel” through centuries of Times Square history and explore special New York and New Year’s Eve-themes. The experience will culminate at the 360-degree viewing deck above Times Square with an elevated perspective of the New Year’s Eve Ball and the city from river to river.

The Crystal VIP Experience

The Crystal VIP Experience will allow guests to see, touch, and take photos with the New Year’s Eve Ball and participate in a unique tradition by placing a crystal on the Ball and taking home a crystal of their own as a keepsake.

Ever - Vow Ceremonies

Adding to the building’s legacy of memorable moments, Ever is a one-of-a-kind venue for couples looking to celebrate love in the heart of New York City. Ceremony packages will include an officiant, day-of coordinator, and commemorative photos. This intimate setting will allow couples to weave their personal love stories into the history of One Times Square, where time has marked global celebrations for generations.

For more information about EVER and to book a date for an EVER ceremony, visit https://onetimessquare.com/ever

NextGen

One Times Square will also be home to NextGen, a gamified technology based platform experience connecting visitors to their favorite brands and fandoms through interactive experiences and stories - leveraging one of the most visible and recognizable locations in the world as a global stage to engage with audiences.